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The Pickle Martini Boom

Hot take: Pickle martinis are the new espresso martinis.

Much like the inevitable trend cycle that fashion adheres to, trends in food and drinks are constantly evolving. The martini is proof of this: a classic cocktail that has repeatedly adapted to changing tastes, from the chocolate martinis of the 1990s to the appletinis and cosmopolitans of the early 2000s and the espresso martini resurgence of recent years. This time the martini reinvented itself in the form of a salty, zesty and maybe controversial pickle martini. It's no secret that pickle-flavored products have been monopolizing the snack food aisle for the past few years. However, the trend has slowly crept its way out of the grocery stores, off our sandwiches, into the bottles behind bars, and onto the shelves of our liquor stores. For years, the dirty martini has been synonymous with sophistication and known for its savory, briny flavor and timeless appeal. Adding a pickle into the mix is…

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TikTok Pickle MicroCulture

TikTok has generated a pickle microculture that shows no signs of slowing down

Much like pickles fermenting in a jar, TikTok has microcultures growing within it that infuse the app with different flavors. For pickle lovers, it’s not difficult to find an endless scroll of pickle creators on your For You page. There are content creators serving as pickle makers, pickle reviewers, pickle sellers, and even devout pickle priests on TikTok. For instance, Isabel Miske, or @IzEatsEverything, has been a full-time “pickle maker” for three years. While she makes content about other food, she finds that pickles remain the most popular with her community of over one million TikTok followers. Out in public people often identify her as the “pickle girl.” “Even on my other videos people will comment and say, ‘I love your pickle videos,’” Miske said. For almost as long as Miske has been creating content, she has been posting her popular Roll for Pickles series, in which a set of…

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When the world turns to chaos, we turn to pickles. Salty, crunchy, dilly, and never sweet because we're not psychopaths. Weekly pickle coverage, delivered to your inbox.

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